Monday , December 17, 2018

CONNECT TO SUCCESS THIS YEAR! Focus Your Efforts on LinkedIn

Make 2016 the year where you keep an important business resolution. We suggest you focus your efforts on LinkedIn, for it’s a pretty safe bet that your prospects and clients are already there.

Whether you are seeking a new position or looking to grow your business, there are several simple steps to take to reach these goals.

Freshen Up Your LinkedIn Profile

Get a new professional headshot that makes a great first impression. Use a solid, or preferably white background. Too many people have unflattering or inappropriate photos on LinkedIn.

Enhance your personal brand with a background image. This really makes your profile stand out from the crowd.BX Bass_Ira_Linda_S

Update your contact information. It is really frustrating to call or email a connection to find that the phone number is incorrect and the email has bounced back.

Add media of all different types. For example, add photos, videos, presentations, certifications, audio clips, etc. This makes your profile more searchable and offers the reader a greater understanding of you and your organization.

Add optional sections to your profile such as Honors and Awards, Organizations you support, Publications, Projects, etc. These sections round out your profile by exhibiting to the reader who you are beyond your title and job description.

Monitor Your LinkedIn Homepage for Hidden Opportunities

Regularly check to see who has viewed your profile. These are potential new clients who might be checking you out.

Keep in touch with your network by congratulating your connections on milestones in their life and career.

Share an update on a regular basis to keep you top-of-mind with your network.

Become a Thought Leader in Your Industry

Publish insightful posts about your industry that your connections would find of interest.

Contribute thoughts and comments within your strategic LinkedIn groups on a regular basis.

Prospect for New Connections

Set a goal of connecting with a certain number of prospects on a regular basis to expand your network and to develop valuable relationships.

Advanced search is an area where you can set the parameters to search for people, jobs, articles, companies, and universities. If you are seeking to connect with CEOs in your region you can set the search to do so and come up with hundreds of results based on the size of your network. Save the searches you create to get notified of any new results on a regular basis.

Follow Companies That You Want to Do Business With

Keep up to date on the latest developments within targeted companies with little effort by following them on LinkedIn.

Learn who is inside that company of interest who might be a lead for you or introduce you to a specific individual.

Stay updated about jobs that may be of interest to you.

Educate Yourself About LinkedIn Premium

LinkedIn offers several options to upgrade to a premium account. This can result in a more targeted experience depending on your specific goals. Free LinkedIn users may test drive premium accounts for one month. Here are the four versions:

  • Searching for a job this year? If so, then LinkedIn’s Job Seeker premium account may be right for you. This premium version presents you as a featured applicant when you apply for a job through LinkedIn. You are able to see salary data when searching for positions and have the ability to send 15 Inmails per month to recruiters or individuals inside organizations you are interested in.
  • Power up your sales efforts with LinkedIn Sales Navigator. This version allows you to receive targeted leads and makes prospecting much simpler. It is possible to integrate Salesforce to create a seamless and more efficient experience.
  • Seeking to grow your workforce in 2016? Find the right talent on LinkedIn with Recruiter Lite or Recruiter Corporate premium versions. Track candidate activity with smart notifications and automatic organization.
  • Enhance your overall LinkedIn experience with Business Plus or Executive. This version includes additional advanced search filters as well as more saved search alerts. Your profile is displayed more prominently with a larger profile photo and background image.

Make it a great year! Take 15 to 30 minutes each day to check your inbox, make connections, review connection requests, join and monitor groups and search for prospects or jobs. If you stay motivated and are consistent, you will see results.

“Ambition is the path to success. Persistence is the vehicle

 you arrive in.” ~ Bill Bradley

Content contributed by Ira and Linda Bass of Connect To Success, specializing in LinkedIn individual and group training for corporations, associations and networking groups along with communication coaching. For more information, please contact Ira Bass at or 704-989-3790. Learn more at


Yes, I want to subscribe to Insights and join the CLT GLOBAL AMBASSADOR NETWORK promoting economic growth and development in the greater CLT region.

Please keep me up-to-date and informed about CLT assets, resources and economic progress.

Thank you, John Paul Galles